I have a radio in my car. No tape deck, no CD player, and no aux jack… so in my daily commutes I get stuck listening to radio. With the West Michigan radio options already quite lacking, I struggle to entertain myself when a program I am listening to goes on commercial break. There is often a lot of dial switching going on.
Occasionally, I stumble upon WBBL 107.3 and if it’s in the afternoon I get to hear the HUGE (Bill Simonson) show… and I don’t like what I hear. Maybe its the voice, or the whole on-air persona of all-knowing and talking down to callers of the show. But those are minor things to what I really dislike… the constant barrage of sponsorships of everything, and all the ads that HUGE lends his voice over talents for. It’s a constant to hear Huge’s voice during the show, and throughout the whole commercial break. Here is a small sampling of some of the advertisements that Huge does, and some of the sponsorships that I have heard:
- Fox Honda
- Meijer’s Mens Apparel
- Buffalo Wild Wings
- CHC Testosterone Clinic (my personal favorite, I really enjoyed hearing the personal testimonial from Huge on his lack of testosterone)
- Metro Health Family Doctors
- Miller Lite
Show sponsors include:
- Amway Inbox
- Beat Huge Pro Football Pick Contest- Brann’s & Beene Gartner (constantly name dropping Tommy Brann)
- Meijer the Official Team Gear Headquarters of the Huge Show
- Auto Value Bumper to Bumper Studios
- Show sponsor has been the Senior PGA with their event at Harbor Shores golf course in Benton Harbor
- Miller Lite the official beer of the HUGE Show
- Miller Lite Hot Line (which is different from the guest line)
- MetroHealth Guest Line
- Question of the Day from the GameRoom Guys
For a casual listener it seems like there is a mandate that advertisers must use the voice of Bill Simonson in their radio ads or else. Or perhaps that booming voice just helps in tough talking people to buy product xyz. I know that a lot of radio shows do provide voice over services, but on the HUGE Show the percentage of those types of ads is vastly above and beyond what other shows do. Additionally, The Huge Show also goes over the top with having everything associated with the show sponsored like an inbox, or a website, or the phone lines… and then the constant reinforcement of this sponsor is out of control.
Luckily, I am not the only one who feels this way, check out one of the more interesting blogs I have come across called Beeotch of The Day which seems to be run by someone in the Grand Rapids radio business. Bill Simonson was twice nominated for Beeotch of The Day… once for his over use of sponsors and voice over ads , and nominated for the second time for just being plain lousy in the Radio rankings, and even getting bested by the other sports radio show in town on 96.1. Furthermore, in reading over some of the MLive comments that were made on this story about the Free Beer and Hot Wings Show imitating and poking fun at Bill Simonson, many people also share similarly negative thoughts of HUGE, and notably commenter Thirdplanet who wrote the following “The reason this is so funny is because it is all so true. The Huge show is like one 3 hour commercial and apparently Huge will endorse anything. “
Lastly, what bugs me about Huge is that his Amway Inbox can be reached through his “State Wide” email address, and “State Wide” website. “State Wide” email addresses and websites are available to anyone globally… so stop saying it, it sounds stupid, and makes you sound even more ridiculous.
Just listen to his show, and count the number of ads, and sponsors, its HUGE!
Out of curiosity is it cheaper usually to have a company produce its own commercial or to hire an on-air personality to do the radio spot?