I live in Holland, and on my way home from work I always pass by the following billboard for Park Township’s Skate Park.
It confuses me, in part because of its location at the corner of Harrison and 16th Street
This area is south of the lake in Holland, and Park Township is on the north side of the lake. Park Township is building this “professional designed” skatepark next to their doggie park. They are looking for donations and I question how many residents of the City of Holland would donate money for the cause or even care ( I don’t, I just want to understand their advertising strategy).
City of Holland already has a skatepark in the downtown area. The only scenario I could think of is that you really dislike having skateboarders in the downtown area, and by donating to the Park Township skatepark, less skaters will frequent the Holland skatepark. Perhaps I am ignorant on the matter, but are skateparks destination spots? Well ones with dog parks adjacent to them definitely area. How far do kids travel for these parks? It seems like most kids at the skatepark are under 16 so they either live relatively close by or get a ride to the park (using skateboards as an effective long distance travel option does not seem plausible). With the dog park next door this could be a destination for families. Parents and dogs visit the dog park, and the kids go skate at the skatepark. In my opinion, Park Township would have more success advertising their skatepark donation cause in their own township or in places which are heavily trafficked by a variety of people, some of which may be Park Township residents. In getting bigger donations target business owners, or corporate relations employees, and forget the whole billboard idea. It looks like they have already received donations from the local corporate community (as you can see on their awesome website). Perhaps they should look at my press list posting and get the word out through the local media, to generate some additional awareness and donations. In fact searching on the Holland Sentinel archives there is no mention of Park Townships skatepark plan.
Plus the website has no continuity with the billboard, they seem totally unrelated. In general the website does not look so good (kind of like my blog). The little skateboarder graphic walking aimlessly not only looks stupid but is also symbolic of the Park Township’s skateboarders meandering meaninglessly with skateboard in hand, because there is no skatepark. Just maybe if we raise enough money, he will actually have somewhere to go.
It will be interesting how this all plays out, maybe there will be a rivalry developing between the competing skateparks, and having a professionally designed skatepark would be a competitive advantage over Holland’s park.
Lastly, they also chose to advertise by the Zeeland Hospital which is about 10 miles away from the proposed park- Location of the billboard. Why?
Anyone know if they have any more billboards out there?
Update: They fell short of their intial goal to raise $300,000, but they still plan on going ahead but have since scaled back the plans.