My daughter’s preschool visited Holland Hospital yesterday for a field trip. When I began talking to my daughter about her visit, she interrupts me and shows me the following item, that she received from Holland Hospital after her visit.
Baffled, I examined the product and it was a spongy type mousepad feeling thing with two parallel metal snap bracelets embedded inside. I asked her what is it, and she responds “The man at the hospital says that this is our superhero bracelet.” Really, wrist-band was the last thing I thought of, but the first thing I thought of was automatic Beer Koozie with snap action.
Promotional items are so hit or miss, as a company you want to make sure your promotional items will be used (and not by the recipient’s children) or remain on someone’s desk, and not in a garbage can. It is important to know your customers, and have a good sense of what they would use what they would not use. Take some time, and think of things you would use and not throw away if given a promotion item, and also think of items that would support your brand, industry, or product.
So I am not quite sure what Holland Hospital was trying to do with their Mousepad/Snap Bracelet/Beer Koozie. Any thoughts? did I miss any more possible applications for this product?