Just an update on my West Michigan – America’s Test Market post. Here is another example of some consumer products that are currently being test marketed in West Michigan. According to this article by Ad Age McDonald’s is testing a frozen strawberry lemonade in Michigan along with other markets. Right now I have seen this frozen strawberry lemonade at all area McDonald’s along with a TV ad spot with a talking lemon. Last year McDonald’s used West Michigan as a test market for their smoothies which they are now launching nationwide next month. Going back even further McDonald’s tested their McCafe specialty coffees in West Michigan.
Anyone else have any examples of other items test marketed in West Michigan?