Last week Revue, a monthly West Michigan entertainment magazine, purchased MiBiz, a weekly West Michigan business publication (there has been no official announcement regarding the headlines though). Both publications are now owned by Revue Holding Company.
As mentioned in the press release, Revue president Brian Edwards (whose name graces a local Grand Rapids PR firm – Lambert & Edwards & Associates) will come on board at MiBiz as editor and publisher of the magazine. It will be interesting to see how these two seemingly different magazines will operate with each other since it’s stated that they will share best practices. However, they do share some similarities:
- Physical Appearance: Both publications are of a similar (or same) size, made out of newspaper material, and are in color
- Free: Well to a certain extent. Revue is free, and you can pick up a copy almost anywhere, whereas MiBiz is free for subscription if you have a fancy title (middle to upper management). Also both publications make their entire issue/content available for free online
- Advertising: Both heavily rely on advertising for revenue, though their advertisers vary greatly. Revue – bars, restaurants, and bands. MiBiz – Banks, Insurance, and other boring/odd ads for businesses like this one.
Per the press release Edwards states that the MiBiz acquisition is just the first of several planned for the next couple of years… I wonder what is next – sports (maybe even high school sports), Rapid Growth (though maybe not after Revue’s Stad DiPonzi’s Vapid Growth comment), what else is there….The Ledger? Maybe West Michigan isn’t a focus and they are looking to acquire publications in Central or Eastern Michigan. Or perhaps Revue Holding Company is just positioning itself against Gemini Publications portfolio of magazines which include Grand Rapids Business Journal, Grand Rapids Magazine, Grand Rapids Family Magazine, Michigan BLUE Magazine, Michigan GOLF Magazine. By the way, Gemini gets bonus points for all their creative and original publication names.
So what are your thoughts on what’s next for Revue Holding Company or about the acquisition?