Looking the Part?


I’m sure you’ve seen them, bad publicity photos, cheesy professional headshots.  You know those ones where it looks like the person is just smiling a little too hard, or they are holding their head at an awkward angle.  Depending on your position, having a good professional headshot is a must, and it should go without saying that the individual being photographed should dress professionally as well, and a president or CEO would be one such person.

Well the family owned business issue of “Business” the publication from Holland Chamber of Commerce brings us this:

Could you imagine if he had a lei on?

Jeff Mulder is the CEO and President of ODL (manufacturer of decorative door glass and other residential products) an international company headquartered in Zeeland, that employs over 800 people in 6 countries.  So he is not the CEO of a small machine shop in town, but of a pretty large company.  But why, oh why was it decided that wearing a Hawaiian shirt for a headshot was a good idea, and even more shocking, why was this photo submitted for use in this publication.  So maybe wearing the power suit with red tie, might not be the best choice of photo for the family business issue, so why not go with the ODL embroidered shirt from Land’s End?  Though it could be worse, they could have gone with the edited out significant other photo, those can always be found on Rapid Growth’s Jobs Landed section (Exhibit 1, Exhibit 2, Exhibit 3, Exhibit 4).

Why so serious?

Not to be overlooked but there is also just plain angry photos, like the above from one of the members of Status Creative.  Why is Scott Erickson so angry?  It looks especially odd right next to his co-worker Rob Bliss, who sports quite an affable look in his photo.

Do you have any favorite bad publicity photos you would like to share?  Share them here or on The Ledger facebook page.  Does a weird, bad, or awkward photo, change your thoughts of that person?

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One response to “Looking the Part?

  1. This strikes me as a misstep all around. But then again, maybe Mr. Mulder was going for the Young, Hip and Ironic look?

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