HUGE Annoyance


I have a radio in my car.  No tape deck, no CD player, and no aux jack… so in my daily commutes I get stuck listening to radio.  With the West Michigan radio options already quite lacking, I struggle to entertain myself when a program I am listening to goes on commercial break.  There is often a lot of dial switching going on.

Not sure why the logo is cracking

Occasionally, I stumble upon WBBL 107.3  and if it’s in the afternoon I get to hear the HUGE (Bill Simonson) show… and I don’t like what I hear.  Maybe its the voice, or the whole on-air persona of all-knowing and talking down to callers of the show.  But those are minor things to what I really dislike… the constant barrage of sponsorships of everything, and all the ads that HUGE lends his voice over talents for.  It’s a constant to hear  Huge’s voice during the show, and throughout the whole commercial break.  Here is a small sampling of some of the advertisements that Huge does, and some of the sponsorships that I have heard:

Sponsored by The Ledger

Show sponsors include:

It’s a HUGE Deal!

For a casual listener it seems like there is a mandate that advertisers must use the voice of Bill Simonson in their radio ads or else.  Or perhaps that booming voice just helps in tough talking people to buy product xyz.  I know that a lot of radio shows do provide voice over services, but on the HUGE Show the percentage of those types of ads is vastly above and beyond what other shows do. Additionally, The Huge Show also goes over the top with having everything associated with the show sponsored like an inbox, or a website, or the phone lines… and then the constant reinforcement of this sponsor is out of control.

Sponsored by The Ledger on Twitter

Luckily, I am not the only one who feels this way, check out one of the more interesting blogs I have come across called Beeotch of The Day which seems to be run by someone in the Grand Rapids radio business.  Bill Simonson was twice nominated for Beeotch of The Day… once for his over use of sponsors and voice over ads , and nominated for the second time for just being plain lousy in the Radio rankings, and even getting bested by the other sports radio show in town on 96.1.  Furthermore, in reading over some of the MLive comments that were made on this story about the Free Beer and Hot Wings Show imitating and poking fun at Bill Simonson, many people also share similarly negative thoughts of HUGE, and notably commenter Thirdplanet who wrote the following “The reason this is so funny is because it is all so true. The Huge show is like one 3 hour commercial and apparently Huge will endorse anything. ”

Photo sponsored by The Ledger on Facebook

Lastly, what bugs me about Huge is that his Amway Inbox can be reached through his “State Wide” email address, and “State Wide” website.  “State Wide” email addresses and websites are available to anyone globally… so stop saying it, it sounds stupid, and makes you sound even more ridiculous.

Just listen to his show, and count the number of ads, and sponsors, its HUGE!

Out of curiosity is it cheaper usually to have a company produce its own commercial or to hire an on-air personality to do the radio spot?

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One response to “HUGE Annoyance

  1. As someone who is trying to start is own sports network that’s based in G.R. I like the article. Thanks for making my day.

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