It’s SPREADING…Beer Spill in West Michigan!


I’m overwhelmed… not just writing timely posts on this blog. I’m overwhelmed with beer, i.e. there are too many Michigan microbreweries. It’s like someone opened up a microbrewery and poured it all over West Michigan. But why? Does Michigan really have favorable beer laws?

Who else remembers the days when we only had to worry about the big three in West Michigan Microbrews – Bell’s from Kalamazoo, Founders from Grand Rapids, and New Holland from Holland. That was it. Now it feels like when I am drinking one of those I am drinking…GASP… a Macrobrew, e.g. Budweiser, Miller.

So lets focus on all the West Michigan Microbreweries (we will stick to West Michigan so I don’t go crazy, and I will draw an arbitrary line down the middle of Michigan), there have been attempts to do this in the past and they just haven’t quite gotten all of them or just did not have the space for it all.

Here are some of the most recent examples:

So let’s start the full comprehensive list, of currently open breweries in the area:

Grand Rapids

  • Founders Brewing Company – By the way whats up with all the other “Founders” businesses – Founders Bank & Trust, Founders Wine Cellar. Some facts, Founders was founded in 1997, and they expanding big time.
  • Schmohz Brewing – Where scantily clad ladies adorn almost all the bottles. Where they used to have a horrible looking website with the white checkered background and choppy navigation. Glad they got a new one.
  • The B.O.B. – Has its own brewing facilities at the restaurant and entertainment complex, where they serve their various microbrews.
  • Hideout Brewing – This brewery was modeled after the pre-prohibition breweries, and the interior decor has been modeled after prohibition area photos to give the brewery that feel.
  • Brewery Vivant – Despite having a rooster on the logo, Vivant doesn’t mean Rooster in French. This brewery was founded by Jason Spaulding, one of the co-founders of New Holland Brewery, after he sold his interest in 2008.
  • Jaden James Brewery – One of the breweries that grew out of an existing winery. Jaden James is located at Cascade Winery in Grand Rapids.
  • HopCat – One of the purported best beer bars in the world, with a massive beer selection, they have start to expand their offerings by brewing their own beer. I can see why they have a pretty massive beer list.
  • Harmony Brewing Company – One of the newest additions to the GR beer scene, they just opened Feb. 1st by 3 siblings. They also own Bear Manor Properties, that own a number of rental buildings in the the Uptown area of Grand Rapids.
  • The Mitten Brewing Company – The baseball themed brewery, and as a baseball fan I am extremely intrigued by this one, though I am surprised that their logo doesn’t feature any baseball theme in it… maybe make the mitten look more like a mitt. Just a thought. Also they have the unusual distinction of having some brand confusion, with the likes of Big Mitten Brewing Company in Plymouth (though they may not be around anymore, website is down), and Mitten Brew a beer blog,
  • Grand Rapids Brewing Company – (FB Link)
    Who Likes Blinding Contrast?

    This was an original brewery in Grand Rapids, started in1893 that ended during the prohibition. The brand and the beer names were bought and brought back in 1993, where they operated a brewery and restaurant on 28th Street. The business was sold a couple of times, and was finally shuttered in June 2011. In September 2011, Mark Sellers owner of Hopcat, and plenty of other bars in Grand Rapids (all under the BarFly properties name), purchased the assets of the brewery and all the brand names, and plans to reopen the brewery somewhere in downtown Grand Rapids, but he is not ready to say where yet. ok the location is on Ionia & Fulton. Additionally there was a recent announcement that the GRBC will be an organic brewery,which if successful would be the first organic brewery in Michigan. It’s a good way to stand out in a crowded field.

  • Rockford Brewing Company – Brewery opened up on Dec. 20, 2012.  Here is a little background on the brewery.
  • Perrin Brewing CompanyNow Open. I took some more time to read about Perrin and how it got started.  It is a peculiar tale, of Randy Perrin, founder of a screen-printing/apparel company, aptly named Perrin Resort Apparel.  He is a board member now, and he gave back the company to his employees through an employee stock ownership program.  At some point Perrin decided he wanted to open a brewery.  The mlive story mentions how Perrin is a Bud Light drinker, and how he doesn’t like “strong, hoppy beers”, which I find somewhat odd, that a person who isn’t a craft beer fan has this interest in opening up a craft brewery (most of which focus and feature “strong, hoppy beers”). Though Perrin did state that he wanted his brewery to have craft beers that appeal to the craft beer enthusiasts, but also have some beers that appeal to the “domestic light beer” drinkers like himself.  I guess that whole angle could explain why they decided to go so large with their initial operation, 20,000 barrels. Their current system has the capacity to be the fourth largest brewery in West Michigan, behind Bells, Founders, New Holland.  That is pretty impressive to be that large already immediately when you open.  Most of the other breweries have done gradual expansions to get to their current size.  More details about Perrin can be found  here,  here, and here. Early on, they also had some are branding identity issues.  The one on the left was the first logo they put out there with their initial announcement, and the logo on the right is what they have settled on.

  • Osgood Brewing in Grandville – The brewery desert between Grand Rapids and Hudsonville, just got an oasis in Grandville with Osgood. Husband/wife team are starting the brewery and they named it after the first tavern owner in Grandville, Hiram Osgood (Being a history nerd, I do enjoy this connection). They also make a nice case for their Grandville location on their blog. Which is interesting because just last month I drove through this stretch of Grandville, and though it was pretty cool. It was nice to see that Grandville actually had a personality beyond the massive commercial district off of Rivertown/44th Street.Osgood
  • Gravel Bottom Craft Brewery & Supply in Ada – Per Mlive, Ada will be having a brewery and a home brewer supply store in one. Now open.
  • Cranker’s Restaurant & Brewery – In Cutlerville, they re-furbished Coney Island restaurant into restaurant and brewery, based on their Big Rapids brewery.

Kalamazoo Area

  • Paw Paw Brewing Company – In Paw Paw, and they do in fact have a paw print in their logo. Well more like a hop with some claws attached. This brewery was founded by two brothers-in-law, it also mentions how they were able to ask questions and learn from some of the other microbreweries in the state.
  • Bell’s Brewery – The grandfather of Michigan microbrews opened up in 1985, look at what its spawned, at least according to some people in the industry – according to hopcatgr in the BeerAdvocate.com cache version of their forum, he offered this insight ” One, Larry Bell is a visionary but I think he’s also a tough guy to work for (sorry Larry) so a number of people learned there and then went off to start their own thing. That got the ball rolling”. More on this near the end of the post.
  • Olde Pennisula BrewPub – This restaurant and brewpub is located in downtown Kalamazoo.
  • Arcadia Brewing Company – In Battle Creek, prides itself on crafting British-Style ales, and was founded in 1996. They are moving to a downtown Kalamazoo location in summer of 2013. This will become their primary product facility and will also feature a brewpub. They will retain a presence in Battle Creek as well. I was also surprised The owner’s name… Tim Surprise (just had to work that in there.)
  • Dark Horse Brewing Company – In Marshall, Dark Horse has an interesting backstory, the founder Aaron Morse opened up a brewpub, which failed, but he tried again by opening up a brewery which has become pretty successful, undergoing a $700,000 expansion in 2011. It also states that they are looking at adding on distillery, bakery, creamery, and candy shop, which might be taking diversification a little too far.
  • Bravo Restaurant & Cafe – in Kalamazoo, on the website it states that they are the only restaurant in Kalamazoo that brews its own beer, but what about Bilbo’s and Olde Pennisula? Or maybe a restaurant classification is different than a pizza place, and brew-pub.
  • Boatyard Brewing Company – in Kalamazoo. Beer fever strikes again in West Michigan, the name seems to fit better for a lakeshore town though.
  • Bilbo’s Pizza – Not only does Middle Earth serve pizza, but it also brews its own beer… no word on the pipeweed. The microbrews are only available at their Stadium Drive location in Kalamazoo.
  • Latitude 42 – Portage. SW Michigan Dinning did a write up, and looks like they have a kids play area.
  • Kissell Brewing Company – Galesburg. Website is quite confusing.
  • Tibbs Brewing Company – Kalamazoo. This nano brewery is now open in Kalamazoo as of 12/6/2013.
  • Gonzo’s BiggDogg Brewing – in Kalamazoo. Not a big fan of the name but who I am I to judge. This blog seems to keep pretty close tabs on the development of the brewery though which is now open.

Lakeshore

  • Odd Side Ales – in Grand Haven. They have a nice story, a former accountant laid off, starts a brewery with wife. It is also known as one of the smallest breweries in the country, so you will often find a rotating unique beers available in limited quantities.
  • Old Boys’ Brewhouse – in Spring Lake, is a brewpub place, which was inspired by a dog named Brutus, though affectionately called Old Boy. They are also looking to expand per this recent article in mlive.
  • New Holland Brewing – In Holland, this is another old timer who got started in 1997. It was co-founded by two individuals, one of whom is running Brewery Vivant, read more about that in this old Ledger post.
  • Our Brewing Company – Now open in downtown Holland! They seem to be doing well because they keep running out of beer. This will be a nanobrewery (still waiting for someone to use the term “itty-bittybrewery” instead of micro or nano), meaning that they will have limited production batches of beer.
  • Saugatuck Brewing Company – in Saugatuck… or actually it’s in Douglas… the name is pure lies, just like the Los Angeles Angels of Anaheim.
  • The Round Barn Brewery – in Baroda. One of the few cross-over winery/breweries like Jaden James in Grand Rapids.
  • The Livery – in Benton Harbor, surprisingly the only microbrewery in the Benton Harbor/St. Joe area. Named after the over 100 year old building in which the brewery now resides which was once called the “Palace Livery”. More from mlive.
  • Jamesport Brewing Company – is a brewpub located in Ludington. Mlive’s take.
  • Greenbush Brewing Company– in Sawyer, They have a unique tie to Chicago, mainly through their distributor, but they have gotten lots of press out of Chicago as witnessed on their press page. One of the co-owners is from Chicago, so that could explain that connection, but still pretty impressive for brewery opened for less than a year to already have that distribution in place.
  • Big Lake Brewing – Holland Township. The location will be in the 144th, Riley, and Butternut area right next to Thai Palace & near Peppinos (I have to agree with the location not being ideal as one of the commenters noted). Three engineers are starting the brewery which will also be a winery as well (note another combo to add to my list). Here is the initial small blurb on the bottom of the Holland Sentinel article.  Enjoyed this past reference about  their opening – please pay special attention to the idiots commenting – requiring Discover Holland to reply back 3 times on the location of this brewery.
  • Stormcloud Brewery – Frankfort.  Well this one qualifies as either Lakeshore or up north, because Frankfort fits both.  Thanks to a Redditer for this submission.
  • Tapistry Brewing Co. – in Bridgman. Now open.
  • Clay Avenue Brewing – Muskegon

Other

  • Michigan Beer Cellar – in Sparta, maybe they should have called it Michigan Beer Seller !!!!!! (this post is wearing on me)
  • Waldorf Brewpub – in Hastings
  • Middle Villa Inn & Microbrewery – in Middleville. They are very found of their water, per the website its the best ingredient in their beer, and Middleville has the best water in Michigan. Next post I will rate the water on tap throughout the state.
  • Patchwork Brewery – in Decatur. Not only does Patchwork describe the curtains, the renovation process of the building, or the bar (which is really cool), but also the website (I kid, it’s fine). If you want to learn more about the renovation process and curtains read this. This brewery is a woman owned and brewed, which just prompted me to create another column in my spreadsheet – woman owned.
  • Dewey Cannon Winery & Brewery – in Three Oaks, here are some of their beers.
  • White Flame Brewing Company – in Hudsonville, this has to be a Kenny Powers fan right? Nah its just based on the owner/brewer’s last name of White, and his wife’s nickname… boring… why wouldn’t someone name a brewery after their favorite TV show. I mean Bilbo’s Pizza did it with a book. Note if I ever open a brewery it will be named after some reference in “A Song of Ice and Fire” maybe something with Crows.
  • Pike 51 Brewery – Another one in Hudsonville, this one flew under the radar and I just found out about it in Late May 2012 with this mlive article. The brewery is within the existing Hudsonville Winery which opened in 2008, and both businesses are co-owned by two friends.
  • Harpers Brewpub – East Lansing
  • Eaglemonk Pub & Brewery – Lansing.  Thanks to Reddit again for this on.
  • Cranker’s Brewery- in Big Rapids
  • Blue Cow – Big Rapids as well. Their logo says they are a brewpub but there isn’t much else on the website to support that. Though according to this Big Rapids Brewing Company is at the Blue Cow Restaurant.
  • Old Mill Brewpub – in Plainwell.  Interesting and ironic history note, is that the location of this brewpub, the Sunshine Flour mill was once owned by a leading prohibitionist who helped pass that law in Michigan John Eesley. Here is an mlive story.

Up North

Breweries in the Pipeline
So since we have come up with 38 breweries that are currently open and serving beers, we now we are going to look at the rest of the breweries “brewing” in the area. There will be 12 more.

Grand Rapids Area

Allegan County

  • Barking Cat Brewery – Eh not to thrilled with the name, but I do like cats. It’s also one of the only breweries that does not have a location/city confirmed, they are looking to open in 2013. More info here.

Lakeshore

Kalamazoo

Up North

Other

So why is there such an abundance of microbreweries in Michigan ( we are only focusing on the West side of the state)? Typing this question into google did not yield many results, but I did come across someone asking this same question in an old forum post on BeerAdvocate.com. You are best skipping to the bottom of of the page and work your way up (stupid commentators contributing nothing early on, much like you guys 🙂 ). Some theories that were thrown out were the following:

  • Water quality ( especially in Middleville)
  • Cheap Real Estate
  • Buy Local Movement/Pride in the State
  • Farming conditions and climate for growing barley and wheat

But look at the last comment, its from hopcatgr, which I presume is Mark Sellers owner of Hopcat in Grand Rapids ( I could be wrong though). But he states the following:

“There are several factors. One, Larry Bell is a visionary but I think he’s also a tough guy to work for (sorry Larry) so a number of people learned there and then went off to start their own thing. That got the ball rolling.
Two, we’re allowed by law to distribute beer and still have a retail taproom (in Georgia and some other states, if you distribute you can’t have a taproom). Without a retail taproom it’s much harder to make a profit as a new brewery. So the law is on our side here.
Three, there’s no ABV (editor: Alcohol By Volume) cap like there is in Utah and some other states. We are free to make whatever beer we want.
Four, there’s a lot of space, real estate is cheap. For a brewery, you need a lot of low-cost space. That’s why there are very few breweries in NYC despite high population density and affluent customer base, while there are quite a few in Grand Rapids, MI.
And five…most important…the number of breweries/brewpubs PER CAPITA in Michigan is actually lower than several other states.”

So since those comments are coming from an actual brewer I would think that those are some good, honest reasons for the rise in microbreweries in Michigan. The most surprising one was the mentoring by Larry Bell of Bell’s Brewery, and how many people have left to start there own. Anyone have information on what breweries were started by Bell’s Brewery disciples? Also the retail taproom concept makes sense because almost all the breweries listed in this article either are running a brewpub, or selling their beers in other ways. So almost all of the microbreweries are taking advantage of having a retail taproom, and they are able to position themselves better in the market and become a destination for consumers. Which leads me to my next point about location. I was shocked at the number of breweries in Traverse City, which had 10 breweries currently and a few more planned. That is the same amount as Grand Rapids, a city with 774,160 residents in the metropolitan area, compared to 143,372 in the area around Traverse City. I definitely see some opportunities with a brewery in St. Joseph (which has nothing), or even New Buffalo, which are both big tourist cities at least in the summer. These are both some nice lakeshore cities. Another thought would be opening up a brewery in the casino towns, you know give people another reason to visit instead of just gambling, like drinking.

If I was skilled at graphic design, I would create an infographic on all the breweries, but I can’t so instead I created a spreadsheet. For example there are 9 breweries that an animal reference either in name, or that display an animal in their logo. There are 6 breweries that are named after the location they are based in (though the Saugatuck Brewing Company is debatable since it it actually located in the Douglas). Then there are 16 breweries that have a name that references either Michigan or a landmark in Michigan. Then there are 3 breweries that make reference to pop culture. Finally, and most importantly out of the 58 currently operating breweries, I have had tried 30 of them. Want to know what other zany categories these breweries fall into? Then download my spreadsheet “TheLedgerBeerList“, it’s pretty great.

I think it’s time for The Ledger West Michigan Microbrewery Crawl 2012 2013! How many of these can we hit in a day, and who has a big bus we can use? Anyone? Remember I have only tried 30, and many more to go especially when the new ones open up.

R.I.P. Micro Breweries

So did I miss anything, and more columns for my spreadsheet. Any more interesting facts about the breweries mentioned above?

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7 responses to “It’s SPREADING…Beer Spill in West Michigan!

  1. Nice roundup! The new GR Brewing Company will be located into the space that used to be My Bar & Grill (corner of Ionia/Fulton): http://www.mlive.com/business/west-michigan/index.ssf/2012/03/highly-anticipated_grand_rapid.html

  2. Wow – very thorough and interesting, Mark. Something tells me you’re a beer guy! And I’ll resist the urge to use any of the beer puns that are trying to fight their way into this comment

    • Hahaha… The spreadsheet really pulls it all together. I just I had a better idea on why this is happening and are other states having a similar increase in microbreweries. Don’t worry about the puns, I am sure they will bubble up to the surface soon.

  3. You’re playing with fire there, son – just giving you a heads up!

  4. Pingback: Hung | The Ledger

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