I’m sure you’ve seen them, bad publicity photos, cheesy professional headshots. You know those ones where it looks like the person is just smiling a little too hard, or they are holding their head at an awkward angle. Depending on your position, having a good professional headshot is a must, and it should go without saying that the individual being photographed should dress professionally as well, and a president or CEO would be one such person.
Well the family owned business issue of “Business” the publication from Holland Chamber of Commerce brings us this:
Could you imagine if he had a lei on?
Jeff Mulder is the CEO and President of ODL (manufacturer of decorative door glass and other residential products) an international company headquartered in Zeeland, that employs over 800 people in 6 countries. So he is not the CEO of a small machine shop in town, but of a pretty large company. But why, oh why was it decided that wearing a Hawaiian shirt for a headshot was a good idea, and even more shocking, why was this photo submitted for use in this publication. So maybe wearing the power suit with red tie, might not be the best choice of photo for the family business issue, so why not go with the ODL embroidered shirt from Land’s End? Though it could be worse, they could have gone with the edited out significant other photo, those can always be found on Rapid Growth’s Jobs Landed section (Exhibit 1, Exhibit 2, Exhibit 3, Exhibit 4).
Why so serious?
Not to be overlooked but there is also just plain angry photos, like the above from one of the members of Status Creative. Why is Scott Erickson so angry? It looks especially odd right next to his co-worker Rob Bliss, who sports quite an affable look in his photo.
Do you have any favorite bad publicity photos you would like to share? Share them here or on The Ledger facebook page. Does a weird, bad, or awkward photo, change your thoughts of that person?
So all this talk about branding has made me rethink mine as well. West Michigan Business Blog is not the most awe inspiring name, so I decided to do some brain-storming and came up with The Ledger (which narrowly beat out WindQuest). So there we have it The Ledger – Providing a Different Account of West Michigan Business. Let me know what you guys think.
I just wanted to extent a welcome to any Urban Street Magazine readers who stumbled their way onto my blog. As an introduction, I blog about West Michigan business news that I find interesting, odd, or cool, check out my About page for more details. To those who haven’t stumbled on my blog through Urban Street, please go pick one up along the Lakeshore (any of the downtown stores in either Holland, Saugatuck, Douglas, or Grand Haven would be a good bet – email me if you can’t find one or if you are not from the area).
The reason why I am telling you to grab a free Urban Street Magazine is because I wrote an article in the latest issue on Spring Meadow Nursery in Grand Haven. It was an opportunity that afforded itself to me through this blog, so it was quite cool knowing that my blog lead to getting an article published. Here is a PDF of my article in Urban Street.
So thanks for stopping by and reading, and let me know your thoughts on the article.
Big Dutchman is a leading manufacturer of feeding systems and housing equipment for pig and poultry management. You can probably find their equipment at any large mass production pig or chicken farm worldwide. Additionally they also offer indoor fish farming equipment and biogas systems (having agricultural & livestock waste converted into gases which would then be converted into electrical energy – don’t you remember this from my ZFS story?) They also are involved in micro-brewery industry, where some of their automatic feeding equipment has been re-purposed to help in the brewing process, delivering specified amounts of brewing ingredients at scheduled times.
Big Dutchman has its US headquarters right here in Holland. It was started by two brothers of Dutch descent in Holland, MI in 1938 who created the first automatic feeding system for poultry. So the Big Dutchman brand name makes sense. Now here is where it gets tricky, in the 1980s Big Dutchman was purchased by its German distributor, therefore officially becoming a German company. In a shrewd marketing move (in my opinion) the new ownership team declined to rename the company Big German. Something tells me that would not have gone over too well, plus it sounds a little intimidating. But I could easily imagine the Happy Dutchman in the logo to ditch the Dutch garb and have some lederhosen with knee high socks, with cap and feather.
So being based in Holland, Big Dutchman is still a part of the local community despite the foreign ownership. In summer of 2009, Big Dutchman donated Hen House equipment, including a feeding trough, watering system and egg-collecting conveyor belt all within a climate-controlled environment, to the Critter Barn. Critter Barn is a “educational farm that teaches about today’s agriculture, houses farm animals and birds, an idea garden and orchard on three beautiful acres in Zeeland township.” Here is a nice writeup on Critter Barn by Corp Magazine.
And in order to further cross link this blog post with some of my other entries, guess who else donated goods to Critter Barn? That is right Zeeland Farm Services. They donated their expertise to help establish a soybean program at Critter Barn.
I love seeing local business supporting local causes, and with Ottawa County’s large agricultural footprint it is great to see all these companies involved with educating the locals about what is happening in their region. So all you other agricultural manufacturers in the area, you better step up your game… I am looking at you Mechanical Transplanter & Holland Transplanter.
And since I am a big fan of Beer Koozies please enjoy this image of the stylish orange Big Dutchman beer koozie. Please note the color coordination between beer label and koozie.
A couple of weeks ago it was announced that four Michigan area O’Charley’s Restaurants (one in
Holland, one in Grand Rapids, two on east side of the state) owned by Meritage Hospitality Group (MHG) were going to be dropping the O’Charley’s franchise and the restaurants will be re-launched as the Twisted Rooster within two years. The Grand RapidsTwister Rooster will be launched on July 21st. Alright well what is the Twisted Rooster, sounds like another chain. Well it is kind of, it is a local chain that was developed by locally owned MHG. According to The Grand Rapids Press article the Twisted Rooster will feature a “concept to adapt to consumer preferences that favor unique, local eateries using local ingredients.” Apparently MHG was “underwhelmed by the performance of O’Charley’s” and decided to make a change.
This of course sounds great and I will be interested to check out the new restaurant and see just how “twisted” the menu is. But even more fascinating to me is the transformation of a national franchise chain into a local area restaurant. Oddly enough the Grand Rapids area has experienced one of these transformations in the past. Anyone remember the various Pizzeria Unos that dotted Grand Rapids, well they were all transformed into a restaurant called Malarky’s in 2008. As far as I can glean it was the same reasons why O’Charley’s will be flipped into Twisted Rooster, restaurants were under performing, franchise fees were expensive, and the owners thought they could do better by themselves.
So what do you think is this going to be a continuing trend, the “unchaining” of restaurants? Can we expect more restaurants to go this route? What are your thoughts and is this a good thing or bad thing?
Oh yeah for all you social media nuts out there here is Twisted Roosters stuff – Twitter (interesting how they are engaging the consumers asking for opinions and ideas. Very cool how they interacted with GRSocialDiary regarding vegan dining options). Facebook page.
See what West Michigan’s restaurant reviewer had to say about Malarky’s.
Update: See my updated thoughts about Twisted Rooster in my new post.
Update #2: Per Twisted Rooster, there are no longer plans to reopen in Holland, there is now a for sale sign at the old O’Charley’s building